Jul 28, 2022
In Welcome to the Food Forum
SEO campaigns rarely end at just publishing content. That’s half of the job. What matters as much as content creation is content distribution that triggers link acquisition. It’s even more important with link bait content that isn’t made for getting organic traffic. All the work will be in vain without proper content distribution. Here’s what I mean by proper content distribution: Plan an outreach campaign to get backlinks and/or exposure from prominent people in your niche Promote the content with social media ads on top of the standard organic social posts that usually have limited reach Share it with your email subscribers Repurpose your content into social media posts, Quora answers, newsletters, etc., and share repeatedly Update your internal links so readers of your other articles can click through and pages can pass their link equities Of course, the outreach campaign is most relevant for the link building point. Sure, you can get links by simply getting the content in front of many people’s eyes, but it’s the direct email with a specific link building pitch that can get you the results quickly. We have already looked into the steps and analysis required for planning an outreach campaign and creating link bait content. But we still haven’t discussed the power of public relations (PR) that can take the content distribution and link acquisition to a whole different level. For example, when I analyzed the SEO strategy of Wise, I found one of the many aspects that stood out is how its creative PR campaigns intertwined with SEO goals. Here’s its “nothing to hide” campaign, which addresses the issue of hidden fees in finance and banking: recommended name is what makes affiliate marketing such a powerful pillar of digital marketing. Here we’ll walk you through our whatsapp number list step-by-step guide to using affiliate marketing to reach more of your audience. What makes this clearly successful in terms of SEO is the supporting content on its website that attracts some of the links from big media names: Referring domains report results All this being said, there are no limits to link building campaigns. You can choose the good old proven way of attracting links or go with something even more creative as part of a larger PR campaign. FURTHER READING The Beginner’s Guide to Link Building 9 Easy Link Building Strategies (That Anyone Can Use) How to Start a Link Building Campaign Fast (And Systematize Everything) Blogger Outreach: How to Do It and Scale It Without Feeling Like a Jerk 6. Monitor the results We’re now beyond the tactical execution of the campaign, and it’s time to shift to “analytics” mode. That’s a piece of cake when compared to all the planning and running of the campaign. Get back to your SEO objectives and think about the KPIs and metrics needed to evaluate the campaign. Here are a few use cases of what metrics to track for some example outcome objectives: Sales objectives – Organic conversions and assisted conversions in Google Analytics (or alternatives) from the pages that were part of the campaign.