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sharminaktersss3435
Apr 09, 2022
In Welcome to the Food Forum
Customer-Based Marketing (ABM) is a B2B strategy in which businesses target a clearly defined set of target customers and create personalized marketing campaigns targeting key decision makers within those customers. Rather than casting a wide net to capture a diverse set of leads, focus on quality rather than quantity. The target is usually a high-yield account that is considered a good fit for a business's product or service. As a result, marketing efforts are more personalized to individual leads and can lead to higher conversion rates. With ABM, landing these targeted enterprise customers often means generating more revenue, penetrating new and desirable areas and positively impacting your market. Preliminary Considerations for ABM Strategies Your first step in starting account-based marketing is to identify your target accounts based on your buyer personas. Additionally, there industry mailing list several key factors to consider when developing your target account list. Income Opportunity Revenue opportunities are an important consideration, as one of the goals of an ABM strategy should be to identify new revenue-generating opportunities. Take some time to compare your target customer revenue opportunity to your average deal size. Focus on these customers and consider entering verticals or markets that you haven't touched yet. Company Size Both large (enterprise) and small (startups) have their own advantages and challenges. A well-known company can boost your customer portfolio and increase the credibility of your brand, but may require more resources to gain buy-in from target customer decision makers. Targeting smaller companies typically takes less time to complete the sales cycle, but may result in fewer revenue opportunities. No matter what size of organization you are exposed to, it all depends on your company's unique persona profile.
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