Apr 09, 2022
In Welcome to the Food Forum
This year, sales data can be seen at 8 o'clock. This is the new gameplay of 618 this year. The consumer experience changes, and the merchants will also feel the change. The advance of the pre-sale period means that there will be more awake consumers, a longer promotion front, and may also lead to better sales performance. Tmall 618 pre-sale opened for 1 hour, and ten popular models were born: Chupu beauty instrument, Hou Tian Dan lotion set, Ti Jia Ting to play mask, L'Oreal Ampoule mask, Yameng beauty instrument, Huawei Mate40, Ulike hair removal instrument , Ubras underwear, Yuze Centella asiatica mask, Xilinmen mattress (ranked by transaction value). Beauty once again became the biggest winner, occupying 7 seats in the Top 10 list, of which two new brands, Ulike and Ubras, entered the top 10 for the first time. Brand store self-broadcasting also broke out on 618 this year. As of 0:45 on the 25th, a total of 10 stores including Estee Lauder, Xiaomi, Huawei, Lancome, Xiulike, Shiseido, L'Oreal, Hailan Mystery, Haier and other 10 stores sold more than 10 million live broadcasts, exceeding the same period last year. The tradition of panic buying at 0:00 can be traced back sms marketing service to "Cyber Monday" (Cyber Monday), which was born in 2005. Since then, whether it is Double 11 created by Tmall or 618 initiated by JD.com, almost all big promotions related to e-commerce have started from 0:00.