Apr 12, 2022
In Welcome to the Food Forum
The pandemic has had a positive impact on digital marketing. There is no doubt that the internet has helped many businesses succeed by leveraging digital marketing. With digital marketing channels, such as email marketing, SEO, and social media marketing, businesses can increase their return on investment (ROI) by sharing their products and services online and also help them attract and increase their customers. With the advancement of technologies and competitive markets with the use of the internet, the traditional marketing business model has been replaced by digital marketing strategies. Imagine the days when businesses used traditional marketing to employee data reach their audience offline using print, direct mail, broadcast, phone calls and outdoor advertising as marketing channels. To influence consumer decision-making, traditional marketing involves interacting with customers on a personal level. This adds value to your brand, especially when targeting an existing customer. However, this can be time consuming and a bit expensive. Additionally, traditional marketing is gradually losing its audience as 4.80 billion people use the internet (as of July 2021). That's 61% of the total population.